FOLLICLINIC
Created a hair transplant clinic brand, including positioning statement, manifesto, archetypes, visual moodboards, brand territory, and brand touch points.
Year
2025
Course
Branding: Identity, Identification, & Strategy
At Folliclinic, we believe confidence begins literally at the root. Hair is more than just an aesthetic feature. It’s the first thing we see in the mirror, a core part of our identity and self-expression. Healthy hair reflects a healthy body and mind, and when it thrives, so do you. We are not just another white-walled clinic.
We are a movement for self-love.
A vision that challenges outdated ideas, that hair restoration should be invasive, painful, unattainable, or something to be ashamed of. Our science-backed, non-surgical solutions are designed for everyone who seeks to restore their natural youthfulness—not just their hair. We blend care and medical expertise, creating an experience that is seamless, effective, and empowering. Because becoming the best version of yourself should be effortless and an act of self-love.
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Demographics
Men from the age 30+ (most recommended + common age and gender) and women who are looking for a rejuvenated look (more hair, healthier hair, etc...)
Target audience based in the United States
Popular hair transplant destinations include Miami, Los Angeles, and New York among others. However, our clinic will be located in Maryland (less market saturation, yet more demand)
Lifestyle-Our target audience will be individuals who have a healthy and balanced lifestyle due to the fact that our clinic offers very natural procedures
Behavior-Their concerns include hair loss or not looking healthy (thin/damaged hair) and their preferences include the most natural procedure possible/not invasive to match their healthy lifestyle
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Key Competitors & Strategies- Top 3 hair transplant brands in the USA
Bosley (Industry Leader)
Trust-driven, expert branding with testimonials & medical focus
Premium service for professionals seeking long-term solutions
Ziering Medical (Luxury & Exclusivity)
Celebrity-endorsed, bespoke treatments
Targets affluent clients with a minimalist, high-end feel
Alvi Armani (Artistic Approach)
Specializes in natural-looking hairlines
Positions as a global leader but with outdated branding.
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Bosley – Too clinical and traditional; lacks a fresh, modern appeal for younger audiences.
Ziering Medical – Exclusive and luxury-focused, but may feel unapproachable or overly expensive for the average consumer.
Alvi Armani – Strong reputation but lacks a contemporary brand identity; design feels outdated and less engaging.
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95% of participants are worried about hair thinning or loss, with many actively looking for solutions.
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Name:
FolliClinic, "Follicle" + "Clinic," directly connecting to the core of our brand—hair restoration and scalp health.
Brand colors:
Gold, symbolizes luxury and high-quality service. Soft Blue, represents trust, calmness, and medical professionalism.
Brand Typography:
A sleek and clean-looking font, with the brand colors integrated into the name
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Hair Loss & Thinning: offer hair transplants and other non-surgical methods to regain healthy hair.
Scalp Health Issues: Treats dryness, irritation, and poor follicle health that contribute to hair loss.
Low Confidence: Offers professional, medically backed treatments to restore self-esteem
